Customer research first
Avatar, vocabulary, buying trigger, objections: 30–45 min of research before a single line of copy. Copy quality is capped by research quality.
Technical B2B SaaS copywriting
Your competitors write "innovative performance management solution". You wonder why no one clicks.
I write sales pages, emails and ads for technical B2B SaaS — and I'm the only copywriter who spent 20 years building these products before learning to sell them.
Former CTO/CPO. I speak EPM, cyber, DevOps and APIs as well as conversion.
- 20 years in tech
- 10+ years freelance CTO/CPO
- Audit delivered in 48h
- Money-back guarantee
In short
- Who for: technical B2B SaaS editors (EPM, cybersecurity, DevOps, API, platforms).
- Deliverables: sales page audit, full landing page, email sequences, ad scripts — one CTA per page.
- Pricing (excl. VAT): audit from €350, landing €1,200–2,000, complete system €3,500–6,000, monthly retainer €800–1,500.
- Timelines: audit 48h, landing 5–7 days, system 3 weeks.
- Unique mechanism: 20 years building technical SaaS before learning to sell them — I get your product without you explaining it three times.
Why don't your B2B SaaS pages convert?
You have a solid product. Real tech. Satisfied customers who recommend you. But your sales page looks like all the others:
- A feature list no one reads.
- Vocabulary only your engineers understand.
- A "Request a demo" no one clicks.
And when you hand the writing over to a generalist copywriter, it gets worse: they write nicely… on a product they don't understand. Result: emptiness dressed up as marketing. Your technical prospects smell the bluff from ten meters away.
Le coût caché : Every visitor who leaves without grasping your value is acquisition cost thrown away. You're paying for ads to drive traffic… to a page that lets it slip away. Worse: you have no way to know if the problem is the product, the price, or how you tell the story. So you lower prices. You add features. You relaunch campaigns. When the real problem is that your message doesn't translate technical complexity into an obvious benefit.
How do I turn technical complexity into clicks?
20 years in tech, 10+ years freelance CTO/CPO. I've built SaaS platforms, run cybersecurity, shipped EPM products, led tech teams. Then I learned copywriting.
Which means one simple thing: I get your product without you explaining it three times. I know what a CIO, CISO or technical founder wants to read. And I know how to turn "native PBCS integration" into "your monthly closes cut in half".
No empty jargon. No hollow promises. Copy that speaks to smart people, about complex products, to make them take action.
Strategic angle
One page = one promise, one CTA. No three links that scatter attention. The angle is chosen based on prospect awareness level.
Strategic editing
AI does 70% of the draft, I do the 30% that makes the difference (angle, product truth, tone, edge). That ratio is what makes the fixed price profitable for you.
How much does a B2B SaaS sales page cost?
Three offers, one principle: we start with the audit, you judge for yourself, we continue if it speaks to you.
Express Audit
Entry point
€350 to €500
excl. VAT (€420 to €600 incl.)
Delivered in 48h
- Complete analysis of your sales page or landing
- 10 prioritized recommendations
- 30-min call to review everything
- Guarantee: refunded if useless
Page that converts
Full landing
€1,200 to €2,000
excl. VAT (€1,440 to €2,400 incl.)
Delivered in 5 to 7 days
- Customer research + strategic angle
- Full copy + optimized structure
- Two title variants to A/B test
- A sales page or landing ready to ship
Acquisition System
The full pack
€3,500 to €6,000
excl. VAT (€4,200 to €7,200 incl.)
Delivered in 3 weeks
- Complete sales page
- Email sequence (5 to 7 messages)
- 3 ad angles to test
- Reusable positioning document
Need consistency?
Monthly retainer: 1 page + unlimited revisions.
€800 to €1,500 excl. VAT/month (€960 to €1,800 incl.)
Prices excl. VAT and incl. VAT (French VAT 20%). Intra-community VAT number: FR47519015713. 50% deposit on signing for missions ≥ €1,200 excl. VAT.
Before / After — method applied to 2 SaaS
Two anonymized cases: an early-stage vet SaaS, a bilingual social reading tracker. Same method, two different contexts.
Case 1 — Vet SaaS (early-stage)
Management platform for veterinary clinics. Target: veterinary professionals (early pro testers). The classic challenge: a rich technical product, but a page listing modules instead of speaking to the vet's daily life.
Before
“"The all-in-one veterinary management platform. Complete solution integrating patient records, online booking, automated billing and a dedicated client area. Modern architecture, open API, secure hosting." [Request a demo]”
After
“"Your consultations flow. Your software shouldn't slow you down. Between two patients, you shouldn't be fighting ten tabs and billing that takes three clicks too many. Less time on screen. More time with the animal." [Reserve my tester access →]”
Logique appliquée
- The headline hits the real pain (pace, software friction) instead of announcing a product category.
- "All-in-one" → translated into benefit: "less screen time, more time with the animal" speaks to a vet's deep motivation.
- Reformulated CTA: "Reserve my tester access" creates scarcity and fits the actual stage — way more engaging than "Request a demo".
Case 2 — Social reading tracker (bilingual FR/EN)
Bilingual SaaS on web + iOS + Android. Four pillars: social, release alerts, AI recommendations, affiliate buying. Target: passionate readers. The trap: trying to say everything and drowning the benefit.
Before
“"Your smart reading companion. Track your reads, share with your community, get release alerts, enjoy AI-powered recommendations and buy your next books. Available on web, iOS and Android." [Download]”
After
“"You read a lot. You forget half of what you loved. We keep track of everything: what you've read, what's waiting, and the next release from the author you adore — before you hear about it elsewhere. Your friends see what you devour, AI whispers the next favorite, and the next book is one tap away." [Start free — web, iOS, Android]”
Logique appliquée
- Hook by a lived lack rather than empty self-description.
- The 4 pillars layered into narrative, not listed flat: each becomes a tangible benefit.
- "Before you hear about it elsewhere": the "release alerts" feature transformed into emotional competitive advantage.
- Friction cut at the CTA: "free" + named platforms = two objections lifted at once.
The objections I get
« That's expensive for a few pages. »
A page that converts 1% better on a SaaS with €5,000/year ARR is paid off in one sale. You're not buying text, you're buying recovered revenue.
« We can do it in-house. »
Your devs have better things to do, and your marketers don't know the product as well as you think. I do both. It's rare, and that's precisely the point.
« How do I know it'll work? »
We start with the Express Audit. Low risk, concrete recommendations. You judge for yourself before going further.
Audit guarantee — refunded if useless
If after the Express Audit you find it brought you nothing, I refund. No discussion. I don't take your money for obvious advice.
How it works
- Étape 1
Customer research
Avatar, vocabulary, trigger, objections. 30–45 min before a single line of copy.
- Étape 2
Strategic angle
One promise, one CTA. Framework choice (PAS / AIDA / structured landing) based on context.
- Étape 3
Writing & strategic editing
AI-assisted pipeline: draft generation, then fine editing where I place the angle, product truth and edge. That's where the value is.
Frequently asked questions
Three ranges depending on scope: express audit €350–500 excl. VAT, full landing €1,200–2,000 excl. VAT, complete system (page + emails + ads + positioning) €3,500–6,000 excl. VAT. Monthly retainer €800–1,500 excl. VAT for ongoing writing. 50% deposit on signing for missions ≥ €1,200 excl. VAT, balance on delivery.
Because a technical B2B SaaS product isn't sold to marketers: it's sold to CIOs, CISOs, technical founders, lead devs. They spot a clueless copywriter in 30 seconds. 20 years in tech + 10+ years as a freelance CTO/CPO: I translate without an intermediary — no need to re-explain what PBCS, a CI/CD pipeline or an ANSSI audit is.
Express audit: 48h. Full landing (page that converts): 5 to 7 days. Complete system: 3 weeks. Monthly retainer: 1 page per month + unlimited revisions. Timelines start from receipt of deposit and access to existing content.
Three signals: (1) traffic up, conversions flat, (2) acquisition cost climbs without average order value following, (3) qualified prospects ask about the product during demos instead of about price. Two of three checked, the express audit gives you a clear answer in 48h.
Yes. The "Acquisition System" pack (€3,500–6,000 excl. VAT) includes an email sequence (5 to 7 messages) and 3 ad angles to test, on top of the sales page. For emails or ads taken separately, included in the monthly retainer or billed per mission.
All the technical B2B SaaS layer: EPM (Hyperion, OneStream, PBCS), cybersecurity, DevOps, API platforms, observability, cloud infrastructure, dev tools. If your product targets technical people who spot marketing jargon from ten meters away, it's my turf.
Monthly retainer €800–1,500 excl. VAT/month: 1 page written + unlimited revisions on existing content. Ideal for editors shipping features regularly and wanting a consistent voice across all materials. 3-month minimum commitment, then month-to-month.
Your product deserves better than a sales page written by someone who doesn't get it.
Let's start small: an audit, 48h, actionable recommendations. The rest is up to you.